If you are reading this and you’re a research and stats nerd like me, this is the place you wanna be.
With Google Trends you can quickly and seamlessly find interesting events and trends that are occurring in the USA and all over the world. The first category that will pop up is “Featured Insights”. This is a great way to educate yourself on trending topics and stuff you should know that people are talking about.
Interactive charts analyze a time period and see if the trend is increasing or declining. The graphs will also show you the times of a day when a specific search is most popular.
To take it a step further, an interactive graph of the USA shows interest by subregion for the search topic in each state.
Looking back at December 5, interest in the Republican Party skyrocketed as 711 news articles were published. Here’s a video explaining why:
Google Trends also allows you to make comparisons between 2 topics of interest.
For example, I wanted to see the interest in mental health & exercise especially in Minnesota over the last 12 months.
Why did the drastic spike occur between September 24-30th? My guess: National Family Health & Fitness Day is observed annually on the last Saturday in September.
So, if articles and websites about National Family Health & Fitness Day can include topics on mental health, this should greatly increase awareness on the topic in the tail-end of September. I believe this would make people begin to see the correlation between mental health and exercise, even if they don’t realize it.
^^This is speculation, but I find it extremely interesting.